After the haphazard created by the covid pandemic, it has become increasingly hard to organize physical events. Thanks to the upgraded technology that has brought us a way to connect with a global audience with the ease and comfort of home.
For companies and businesses, physical trades shows have also turned into virtual trade shows, offering networking and exchange of information with other business leaders.
But organizing a virtual trade show is a whole new deal. You cannot organize a full-fledged virtual trade show on a simple video call or any virtual meeting software.
There are some dedicated virtual trade show tools that you will require to successfully and optimally host virtual trade shows for your business.
Use these below-given tools to enhance the virtual event and achieve remarkable success by strategically and effectively managing your virtual event from beginning to end.
Some Important Tools To Enhance Virtual Trade Shows Below is the list of important virtual trade show tools that you must use to organize a successful virtual trade show.
Promotion & Marketing
Website
No event is successful without doing any promotional activity. It is through the right and strategic promotional approach that generates interest in the audience to join your virtual event. As we are talking about promotion & marketing, it starts with updating your website with event information from theme, date, what they get, correct timings as per zones, and social media content.
Social Media Channels
To increase awareness of your virtual trade show, social media channels are the best tool for you. Social media channels are the best tools to increase the awareness of your business. You can promote your virtual trade show by frequently posting social media content and reach the target audience. You can also run a hashtag campaign for your virtual trade show and invite a wide range of audiences with social proof which might cost tons of dollars with paid promotions.
Email is the best way to reach out to an audience who has already joined your virtual events. You can inform and invite the older audience by sending them targeted emails to you based on their experience and preferences.
View Website
View Website
View Website
Registration Technology
After promotional activities through websites, social media channels, and email, your next important step is to ease the registration process. For this, you need to make the registration process straightforward, secure, and quick. A strategic and comprehensive registration process includes attendee information form, ticket page, choose session time, preference page or inputs if any, & payment page.
Live-Streaming Tools
To grow the number of attendees and enhance the live virtual event experience with them, live streaming is the best to do so. Although most of the virtual events are run on live streaming platforms or partly, you can also connect with your audience in your virtual trade show through streaming platforms. You can choose any of these platforms to start live streaming for your virtual trade show.
Live Streaming Tools: Periscope, Webinar, Livestream, Twitch
Virtual Trade Show Platforms
Virtual trade shows are big. It is not an effective way to connect with the audience through ordinary virtual event platforms. There are so many dedicated and sophisticatedly designed platforms for virtual trade shows that you can use for your virtual trade show. With these platforms, you can expand the scope of your virtual trade show and use various functionalities to offer a remarkable experience to your audience. With these below-given platforms, you can effortlessly organize the best virtual trade show. Virtual Trade Show Platforms: vFairs, 6Connex, Cvent
Event Planning Tool
Event planning is not simple and requires lots of brainstorming to create the best strategy for your event. But to manage your virtual trade show activities from content to speakers’ schedule, to content to networking to everything for your virtual trade show for your event, you require event planning tools. Some of the major reasons to use event planning tools or software in virtual trade shows are to manage the vendors, venue contracts, keep track of RFP, and depicting events in graphs & diagrams. There are so many tools available on the internet and you can use any of these tools.
Social Media Wall Tool
When there are so many things, the attention span is decreasing day by day. To keep your audience stuck on the screen during the virtual trade show, it is important that you create a force on audience engagement factor too. For this, social wall in virtual event is the most creative, innovative, and effective way for audience engagement. You can display social media walls from Instagram, Facebook, Twitter, Slack, etc. on your virtual event screens and engage the audience with entertaining and vibrant displays of content. With the help of a social media aggregator, you can easily integrate creative social media walls into your virtual event platform. Some of the best social media wall tools over the internet are given below. Social Wall Tools: Taggbox Display, Everwall, Socialwall Pro
Strong Wifi Connection
Finally and most importantly, a strong and sound wifi connection is needed to run a successful virtual trade show event. To offer a seamless virtual event experience to your audience and enlist your event in the top virtual events of all time, it is important with all planning and content designing, you should not forget about having a robust wifi connection at your end. This is one of the most critical tools that virtual event organizers should use.
Conclusion
We are at the end of this blog and get to know about some amazing tools that might help you launch your virtual trade show successfully. Using these tools you can build a robust content approach and meticulously reach the bar of goals you set for your virtual trade show.
So without further delay, start understanding these tools so that you can successfully run your virtual trade show.
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