With the rise of chatbots and virtual assistants, artificial intelligence (AI) has entered our everyday lives in ways we never imagined even a decade ago. From movie recommendations on Netflix to translations on Google, AI plays an integral role in the user experience of millions of people every day—and it’s only getting better with time.
Artificial intelligence can be your best friend if you want to create engaging mobile apps that will give your users the best possible experience. Here are ten ways AI can help you make your app more engaging.
Top 10 Ways Artificial Intelligence to Increase Your Mobile App Engagement
1. Machine Learning Will Improve App Functionality
The main reason why artificial intelligence is a huge help for developers is that it helps identify patterns in user behavior. This allows developers to anticipate the user's wants and offer them an improved experience. Machine learning algorithms are constantly getting smarter, improving app functionality over time.
2. Automated Text Generation and Customer Service
Automated Text Generation is changing the game regarding customer service, helping you provide a more personalized experience with little to no human labor. Thanks to these advances in automation, brands, and businesses of all sizes can offer excellent customer service at an affordable price.
AI Chatbots are another way mobile apps can use artificial intelligence and machine learning to improve how they interact with customers. For example, if a customer wants to buy a product from your store but doesn't have any reviews on hand, the AI Chatbot might be able to pull up related products for purchase or ask for a feedback rating before moving forward with the sale. This level of personalization makes for a great user experience- if done correctly!
3. Predicting User Behavior & Improving User Experience
Predicting user behavior is the bread and butter of artificial intelligence. AI can calculate what will please the user and what they will likely be interested in. Personalized recommendations are just one way that machine learning has been used to improve users' experience.
Even better, it is a way that is getting easier to implement as machine learning improves over time. The key thing here is prediction, or seeing how your users behave to serve them better and ensure they always have a seamless experience.
4. Artificial Intelligence Helps Deliver Personalized Content
Although introducing artificial intelligence (AI) in the mobile app development sector may be considered a breakthrough, some people remain unconvinced. They believe that with AI integrated into a mobile app, there is much more data to maintain and update.
This is due to the incorporation of powerful technology capable of real-time analysis that also features machine learning and natural language processing. On the other hand, this aspect has helped deliver more personalized content relevant to specific users.
5. I.T. Outsourcing Made Easier
The world is becoming more technologically dependent. With more automation, businesses can focus on what’s most important and save time with artificial intelligence. It may cost a little more initially, but you’ll save money in the long run by not having to maintain many employees. This shift will also have an impact on education.
Artificial intelligence is making it easier for children to learn and read. AI will also be able to conduct research much faster than humans could ever hope to do alone due to its ability to process data quickly and effectively and its capacity for storing information indefinitely in various formats. We see AI continuing its growth alongside other technologies, such as quantum computing, revolutionizing how we live our lives today.
6. A.I. Can Prevent Hackers
A.I. can prevent hackers by looking for the string of code that could be inserted to maliciously cause damage and proactively scanning for the potential for a hacker to inject themselves into your system. In other words, it's difficult to exploit an A.I. because it's already scanning your app in search of vulnerabilities before it can even act on them.
A.I. can adjust its detection strategies depending on what the user is doing with their device. For example, if someone opens up your website and doesn't stay logged in for more than five minutes, you might decide that there is no longer any reason to monitor them as closely or restrict their browsing history so harshly after they've left.
7. Enable Real-Time Language Translation
Artificial intelligence is driving the push for more high-tech, real-time language translation. Indeed, it is predicted that by 2023, over half of all app developers will be using AI to translate content from one language to another.
For example, a Chinese user chatting with a French user can expect both parties to receive translations in their native tongue in real-time. And in the case of internationalization, AI technology can provide deep machine learning data sets and natural language processing (NLP) capabilities to analyze millions of documents.
8. Automated Reasoning
Automated reasoning will dramatically reduce the cost of developing mobile apps by taking over the more mundane aspects of mobile app development. Automated reasoning can design, test, and optimize an application's interface.
It can also generate graphical user interfaces based on a textual specification, automatically check an application for software defects, or infer the usage statistics of a mobile app by looking at its inputs and outputs. Imagine what you could do with your time if you didn't have to do those tasks!
9. Making Use of AI-powered Chatbots
You can use AI-powered chatbots to engage with users, automate boring tasks and answer customer queries quickly. One of the key benefits of this is that it minimizes human error in your business.
Chatbots can also be used for lead generation. They're an effective way to advertise your products to prospective customers because they'll still be interested in using your app even after a chatbot interaction
10. Learning Behavioural Patterns
The more AI technology is integrated with mobile app development, the more engaging the mobile experience will be. Learning behavioral patterns of the user allows for an automated personalized interaction that makes every interaction highly efficient. Imagine being able to book a hotel room or order food without having to click any buttons. The possibilities are endless!
It is important to remember that AI is meant to make your life easier and not do the work for you. Therefore, if you find that the app’s functionality is too complicated or something doesn’t quite make sense, try hiring a mobile app developer so they can troubleshoot the problem with you.
This concludes our list of ten ways artificial intelligence can make your mobile app more engaging. While AI is not a simple fix-all solution, we have seen it help business owners automate and streamline their mobile app processes, creating huge time and cost savings.