Mobile App VS Mobile Responsive Website - Which One Provides Better Value?
It is common knowledge that a majority of internet activity across the world happens via mobiles. Though businesses are adapting to mobile strategies, for many the process can be confusing. Adding to it are the statistics pointing to the increase in mobile-only internet users as well as app usage.
So, the question for companies is whether to create mobile-friendly websites or develop a mobile app. Some argue that creating a mobile responsive website would suffice while for some mobile apps work best for their business.
A mobile website and app may appear similar to many but they are very different mobile mediums serving different purposes and functions. So, if you are one of those who feel the need to choose, make an informed decision after knowing the merits and demerits of each. Here is an easy and simple guide.
Pros and Cons of Mobile Apps
Mobile apps may be an undeniable necessity for businesses but it is not that they do not have any disadvantages.
Pros:
Better Functionality
A mobile app can access all functions of the user’s mobile device and can work in conjunction with its different tools. Thus, a mobile app can provide better user experience.
Mobiles apps also load faster compared to a website which is prerequisite to attract customers.
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Personalisation
Mobile apps can provide customised services to users depending on their interests, location, requirement, and more. As per the user engagement, apps can provide updates, recommendation and location-specific information related to the business or product.
Offline Access
One of the best advantages of a mobile app is that it does not always need internet availability to work. This way, users can easily access the app anytime they need with or without the internet.
Cons:
Compatibility Issues
The biggest disadvantage about native apps is that each operative system such as iOS, Android, etc., will need a specific version. It means businesses will have to develop separate mobile apps for different platforms. It will incur extra cost and time.
More Efforts
When you develop different versions, you will also have to invest extra efforts to fix, upgrade and maintain the apps regularly. You will also have to inform your users about the regular updates and persuade them to install updates. All these efforts will require a higher budget if you are to develop mobile apps.
Pros and Cons of Mobile Responsive Websites
Mobile responsive websites seem to be just what a business needs for reach and visibility but how well they work? Understanding where it scores and when it doesn’t will help companies use the system better for their business. A angularjs development company can help you navigate through the process and create a modern site for you.
Pros:
Better Compatibility and More Reach
A single version works across all operating systems which means you can reach a wider audience. Since there is no need to download, users can access the website version of a business anytime by just going on the web.
Easy to Share
A website can be easily shared across social media platforms or phone chats. All one has to do is copy the link and pass it on.
Cost-effective
Since you do not have to create different versions for different operating systems, the cost of developing a website is lesser than the expenses for developing an app. It is also easier to upgrade or update a website. If you need to add new information or icons, you can do so without having to update the entire site. An experienced Wordpress Development Company can help you develop a great responsive site as per your needs.
Easy to Find and Not Possible to Delete
Your users can reach you through the URL or via searching the web. No one can delete the website and thus it will always be available to the users. A mobile app can be easily deleted though.
Cons:
Internet Connectivity a Must
Responsive web will not work without an internet connection. Depending upon the components of the website, it may need a strong connection to load as well.
Poor Performance
Another disadvantage is that responsive websites have several technical limitations when it comes to functions on the mobile as it can’t access the user’s phone functions the way a native app can. Website downloading may also require more consumption of data and battery.
Also modern technologies such as augmented reality, QR codes can’t be used with mobile websites.
What Offers More Value?
Both! Also, it will depend on the business as to how they can extract maximum benefit from the app or the mobile responsive website. For example, content-driven businesses which intend to cover a wide audience may opt for a responsive website. For example, e-commerce companies looking for advanced and modern responsive sites can get help from a magento 2 development agency. Businesses which offer interactive services or personalised services such as fitness tracking, banking services, social networks, etc., may opt for a mobile app.
At the end of the day, it is all about bringing in innovations, ideas and technology to give your users the best experience and reasons to engage with you.
E-commerce businesses stand to gain much with such interesting responsive websites. With open source e-commerce platforms such as Magento, it is easier for e-commerce businesses to develop sites. All they have to do is hire certified magento developer.
What Should You Choose?
Opt for the right choice depending upon the objectives and goals of your business. A mobile app is better if you wish to engage and communicate with your customers and ensure customer loyalty but if you wish to provide mobile-friendly content to your customers, then a responsive site works better. A popular trend today is to adapt both, the app and responsive website, to amplify the chances of reaching and gaining more customers.
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