Introduction
Social media is quite popular today and the current trends also made everything available online. This increases the mobile usage time where the major part goes with social media. People are so addicted to social media that if one wakes up at any point of time at night, eventually, the tap on social media icon is emphatically sure. Let’s think, when did you use mobile phone last time? 90 percent of the people had probably have spent any kind of social media app in their previous mobile usage. The most popular social media apps are Instagram, Facebook, Twitter, YouTube etc.
The theory is also supported by real-world data. From the year 2005 to 2016, Americans have become more addicted to social media, where their usage of social media increased from 5% to 69% out of the total mobile usage time. According to the Global overview research, there are around 3 billion people worldwide using social media frequently. The numbers are big and the trends now do not seem to slow down any time soon. Social media is the dominant marketing medium and the only way to sustain is to adapt to the trend. For aspiring social media app developers and best mobile app development services in the market, there is huge room for growth and implementation. The top social media apps possess some core features which have gradually become the essential requirement of any stepping-in social media app.
The social media sphere is highly occupied. Therefore, it is important to work on the exciting features for making an app successful. More features mean more engagement. As per developers, it is a set of features that make an app hot in the market. For this, all you need to do is to work on the exclusive features. Do you want to know these prominent features to consider in social media app development? Here are some of those:
1. Easy Login
Social media apps are the most used app on mobile phones. Social media keeps peers, family, and friends connected across the globe. No user wants a long process of sign in whenever he wants to log in. Developing social media applications must be ensured with quick login options. You can also integrate your app with the social media login of some popular platform. The easy log-in option is key to keep the user in your app.
2. Easy-Comprehensible Interface
Social media apps can be used by anyone irrespective of how tech-savvy one is. Therefore, the UI must be easy to understand. The use of social media is only successful when the content is shared easily and a quick conversation takes place. Strong visual designs are sometimes harder for new users and they may disappoint for not using the full functionality of the app. Choose calm and supportive colors and arrange all options well to complement the purpose of the app.
3. Customizable
Users make social media app face for their mood and interest. Users love to update social media according to trends and activities. An app must be customizable in every sense a user demands. For uploading the favorite picture, sharing interest, using trending voice clips over profile and sending quick snaps to peers and friends, there must be some easy and unique features. Discuss your social media app developer for offering something unique and impressive to make loyal customers.
4. Appealing News Feed
Social media is an amazing platform to show views, thoughts and activities to your online squad. Real time feed updates is the most prominent feature for keeping users engaged. It’s amazing to express views on social media and receive public reactions. Make certain, that an app shows the real time feed. If you are investor, you may miss out some most important part, which is personalization. Any experienced social network app development company takes care of this; ensure to collaborate with an experienced partner.
5. Live Video Streaming
When you scroll around your mobile phone, you will get to find, that almost every social media app offers live videos streaming app. Many times user needs to make video call for celebrating events and sharing time with friends, family and peers. Seamless video streaming help user enjoy moments and memories.
6. Send Request and Follow
Social media users can connect with each other. Either they follow each other or send friend request. Whether it is professional social media app or some fun platform, friends and follow feature is crucial for any kind of app. If a user is connected with friends and followed by people, they feel more engaged with the app. App should also suggest friends as per interest and related circle.
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7. Push Notification
Push notification is the exciting medium for notifying users with the recent activities. Push notification is one of the most common feature for social media app development. Apart from this, you can also employ social media feature for providing trending, smartly-targeted and customized content for users.
Push notifications is a powerful medium to keep the users notified with all the recent activities. So, don’t forget to incorporate this feature in social media application development. Apart from this, you can also employ this one of the best social media features to provide trending, customized and smartly-targeted promotional content to the users.
8. Easier Search
It is important to integrate the search functionality to your app, which saves time for accessing vast information. Integration of live results and interactive filtering keeps user engaged. Majority of android app development services are integrated with advance filtering and searches. Quick drop down on searches is key to connect user with best matches and influence psychologically.
9. Customizable Privacy
Though, social media is made for public conversation, but still privacy is important. This content privacy is not something that you hear in iOS app development services. In fact, privacy in social media is related to the built-in private chat features and authority to hide content from public or to show to some specific users. Also user can be online while showing status offline. This can increase the time spend in app.
Wrapping Up
On demand app development is now available at every industry. You can use low code or no code for any professional app, but the best strategy is to build a proper plan and hire mobile app developers for custom app. There are many innovative features you can consider, but keep this in mind to compare competitors and stay abreast with industry demands.
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