The number the board sees
Six teams, six ways of using the same join. Every figure on this page came out of the customer's own reporting.
- Northwind 1 number instead of four dashboards Four teams reported four different acquisition numbers. Trace gave finance and marketing the same one. Read the story
- Kestrel 4× partner revenue in two quarters An affiliate programme run on a spreadsheet became a Tuesday and a button. Read the story
- Tessellate $1.2M found in a channel they nearly cut A podcast sponsorship on the cancellation list turned out to be the second best channel they had. Read the story
- Overtone 4.2M links migrated over one weekend Every link in eight years of transactional email moved without a single 404. Read the story
- Meridian 11 days from contract to first attributed sale A regulated business that needed attribution without third-party cookies or vendor-held data. Read the story
- Halcyon 62% of new revenue now from partners A referral programme built in an afternoon now outsells paid acquisition. Read the story
And a few hundred more
Teams from seed to public company run their attribution on Trace.
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Two people run growth here. Trace is the reason we can argue about strategy instead of about whose export is right.
Ines Marchetti
Basalt
- Northwind
- Kestrel
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We put a link in a printed magazine, of all things, and could still tell you what it earned us by Friday.
Caleb Nakamura
Fieldnote
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It answered a question our data team had quoted six weeks for. It took an afternoon and one DNS record.
Sofia Klein
Ravel
- Meridian
- Overtone
- Halcyon
- Tessellate
Trace
Your story, on this page
Point one link at Trace and see what the join tells you in a week.