About

Started by someone who lost the retainer

Keepwell is a small, independent company in Asheville, North Carolina. Most of us have worked in an agency, and one of us has lost a client by email.

Read a customer story
Five people laughing around a long oak table in a bright studio, mountains beyond the windows

Monday, 8:00 AM ET

3,140 notes sent

One for every retainer we watch, every week.

We built the warning we never had

Maren ran client services at an agency for eleven years. In that time she lost a $14,000 retainer by email, on a Tuesday, with no call first. When she went back through the records, every sign was there: in the time tracker, the calendar and the bookkeeper’s inbox. Nobody had been looking at all of them at once.

Keepwell started in 2022 as a spreadsheet she and Wes built for eleven agencies they knew. It read four things each week and sent one email on Monday. Nine of the eleven are still customers.

We are nine people in a studio above a bakery in Asheville. We have taken no investment, so we answer to agencies and nobody else, and everyone here takes a turn on support.

Maren Ashby

Co-founder and CEO

A small company, on purpose

Asheville, NC · since 2022

The year Keepwell started, in a spare room in Asheville
2022
People on the team, and none of them in sales
9
Agencies reading a Monday note, in 38 states
214
Outside investment taken, so the only people we answer to are agencies
$0

Nine people, and all of them answer email

Six of us are below. The other three are engineers who asked not to be photographed, which tells you something about engineers.

  • Maren Ashby

    Co-founder and CEO · Asheville, NC

    Ran client services at an agency for eleven years, and once lost a $14,000 retainer by email.

  • Wes Loomis

    Co-founder, engineering · Asheville, NC

    Built every connection Keepwell has, and still reads the sync errors himself each morning.

  • Priya Nandakumar

    Data · Durham, NC

    Tunes the score against 3,140 retainers and what actually happened to each of them.

  • Corinne Abbott

    Customer success · Asheville, NC

    Sits in on the first Monday stand-up with every agency that joins.

  • Gus Hadley

    Design · Chattanooga, TN

    Draws every screen in the product, and painted the prairie on the home page.

  • Noor Rahimi

    Support · Greenville, SC

    Answers [email protected] within one business day, and usually within the hour.

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Renewed

9:14 AM ET

Wexford Realty renewed

12 more months at $8,400/mo, signed after the Sep 17 check-in.

Health 48 → 74 in three weeks