Studios that stopped checking
Three of the 3,140 indie studios that read Ascent each morning, and what changed in their numbers once they did.
See what it costs
23%
more trials converted, with the same paywall and price
Tidepool
Portland, OR
One email with coffee, and a paywall fixed by Friday
Dana Whitfield builds Tidepool alone. The weekly trial cohort showed a third of her trials ending before the upgrade screen ever opened. One changed reminder later, 23% more of them pay.
$6,218
in September proceeds, up 8.1% on August
6 to 1
visits to App Store Connect a day, now one email
Read the story
Loafware
Raleigh, NC
A sync bug caught before the one-star reviews piled up
Version 2.4 of Loaf broke sync on iPad. Four reviews grouped under one version number told Jordan Reyes and Nell Abbott before breakfast, and the fix was live 26 hours later.
26 hrs
from the first complaint to the fix going live
Northpaw
Columbus, OH
The subtitle change that moved a keyword 23 places
Riley Chen kept keyword ranks in a spreadsheet for two years. Seeing them against release dates showed which change had done nothing, and which one line of metadata to move.
#31 to #8
for “dog walk tracker” in nine days
Across every studio, last 12 months
By the numbers
- indie studios read the email every morning
- 3,140
- in App Store revenue reported to their owners
- $41.8M
- reviews answered without opening App Store Connect
- 212,904
- saved each morning, the median from our August survey
- 11 min
Your numbers, tomorrow at 7:00 AM
Connect one app with a read-only key tonight. It is free for good, and the first email is in your inbox before breakfast.
Sunday, Sep 13 · 7:00 AM PT
Tidepool
638 downloads
+4%
Proceeds
$227.14
2 new reviews, both five stars