Blog · Ascent

Latest Notes Sep 24, 2026 What 1.1 million morning emails taught us about send time We sent at 5:00 AM for four months and it nearly sank the idea. What six weeks of testing said about when an email replaces a habit, and what to do on the nine mornings a year Apple is late. Casey Morgan 5 min read Read the post
Guides Sep 17, 2026 A keyword rank moved. Now what? A third of all keywords move every day for no reason at all. How to tell a wobble from a step, a slide or a cliff, and the one habit shared by the apps that climb. 5 min read
Guides Sep 10, 2026 The trial-to-paid number most indies misread The rate fell from 44% to 29% in a month and paying subscribers nearly doubled. Three ways the most quoted subscription figure misleads, and a better question to ask each morning. 5 min read
Guides Sep 3, 2026 How to answer a one-star review Of the 31,000 low-rating replies sent through Ascent last year, 18% led the reviewer to raise the rating. What those replies had in common, starting with the clock. 5 min read
Engineering Aug 27, 2026 Why Ascent only asks for a read-only key One role, chosen by you, and a setup screen that turns away keys that can do too much. What happens to the key after you paste it, what we store, and how leaving works. 4 min read
Notes Aug 20, 2026 Release day, hour by hour What is worth looking at in the first two hours, the first day, the first week and day 14 of a release, and the three numbers to write down before you press the button. 4 min read

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