Web design
Northway
A marketing site for a logistics platform, rebuilt around one clear promise and the numbers behind it.
- Client
- Northway
- Year
- 2026
- Role
- Web design
- Services
- Strategy, design, build
Northway moves freight for mid-size manufacturers, but its site read like an enterprise brochure — dense, vague, and slow to the point. We rebuilt it around the one sentence customers actually repeat: they always know where their shipment is.
One promise, proven
The new homepage leads with that promise in large serif type, then proves it immediately: a live-styled tracking panel, three customer numbers, and a short film of the operations floor. Every section below answers a real objection collected from sales calls.
The design system is deliberately quiet — two typefaces, grayscale photography of real depots, and a single green used only for confirmation states.
The result
Demo requests rose 38% in the first two months, and the sales team now opens meetings with the site instead of a deck.