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Stride

A running coach that respects the run.

Year:
2025
Timeframe:
4 weeks
Tools:
Figma, Principle
Category:
Fitness and health
Stride brand identity — the S mark on white stationery with a green edge

Overview

Stripping a fitness tracker back to the three numbers runners feel.

Stride's founders came with a paradox: their app collected forty metrics and their users looked at three. We rebuilt the dashboard around pace, effort, and streak — everything else moved behind one deliberate tap. A single green ring became the whole status language: solid when you are on plan, breathing when it is rest day.

Problem

The old dashboard was a cockpit. Runners mid-workout could not parse it at arm's length, and the post-run summary buried the one question that matters — was that better than last time?

Solution

A glanceable mid-run screen with type sized for motion, a post-run story that leads with the comparison, and notifications that never interrupt a run in progress. Weekly retention rose 22% in the redesign cohort.

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Contact

I am not just here to design products; I am here to connect with people.

Say hello for a project, a question, or a very long conversation about typography.