Hi — I'm Bobby Iliev

Blog DevOps tips from the terminal.

DevOps tips. Notes on Linux, Docker, Kubernetes, and automation — written down as I learn them, in case they save you an afternoon.

Read the blog More about me
Portrait of Bobby Iliev Ship it Friday Automate the boring
Brand identity Web design Development Art direction Design systems No beige

Selected work

Things I'm proud of

A few recent projects — brands, websites, and products. Every one of them shipped, and every one of them is still alive.

All projects
The Mono brand system — wordmark, type specimens, and app screens on a cream board Mono Brand & Web 2026 A budgeting app that made people feel smart, not scolded — brand, product marketing, and a site that converts. Fieldnotes app screens — capture view and specimen log on a tablet Fieldnotes Product Design 2026 Product design for a note-taking app built for field researchers — offline-first, glove-friendly, and genuinely fast. The Koto Coffee shop — a coffee lot page with tasting notes and a bold buy module Koto Coffee E-commerce 2025 An e-commerce build for a specialty roaster — a shop that tastes like the coffee: small, exact, and a little intense. The Parallel dashboard — a week board with bold ink dividers and pink conflict flags Parallel Web App 2025 Marketing site and dashboard design for a team-scheduling SaaS — the boring category, done loud. Archive.fm — a broadcast index page with cassette-label typography and a wall of show cards Archive.fm Art Direction 2024 Art direction for an online radio archive — 40 years of pirate broadcasts, catalogued like they matter. Because they do. The Tandem identity — jersey graphics, wordmark lockups, and spoke-card ephemera Tandem Brand Identity 2024 A full identity for a cycling apparel brand that refuses to whisper — wordmark, kit graphics, and a launch site.

What I do

Four things, done properly

No sprawling service menu. These are the four jobs I take, and the shape each one usually comes in.

01

Brand identity

Naming, wordmarks, and full identity systems for brands that want to be recognised across the street, not squinted at.

Strategy · Wordmark · Guidelines

02

Web design

Marketing sites and product pages designed type-first — pages with a point of view that still convert like they mean it.

Landing pages · Design systems · Prototypes

03

Development

I build what I design — fast, accessible, hand-tuned front ends with no template smell and no agency handoff tax.

Front-end · CMS · Performance

04

Art direction

Campaigns, editorial systems, and visual worlds for teams that have a voice and want the pictures to match it.

Campaigns · Editorial · Motion

12

Years in the craft

140+

Projects shipped

38

Clients, most returning

9

Design awards, dusty

People say nice things

Kind words

Bobby gave us a brand that sounds like us on our best day. Six months later, strangers describe our product using lines from the site.
Dana Okafor Cofounder, Mono
One person, no handoffs, no telephone game. Bobby designed it, built it, and shipped it two days early. I didn't know agencies of one could hit this hard.
Robin Reyes CEO, Parallel
We asked for a website and got a point of view. Sales calls are shorter now because the site does the arguing for us.
Rae Lindqvist Founder, Tandem

Journal

Notes from the desk

Occasional writing on design, code, and running a one-person studio. No schedule, no filler.

Mar 4, 2026 Designing loud interfaces that still respect the user Craft Feb 10, 2026 Brutalism is a budget decision Opinion Jan 15, 2026 The tools I actually open in 2026 Toolbox Dec 2, 2025 How I price creative work without hating myself Business

Got a project?

Let's make something loud

One email, no forms, no discovery-call maze. Tell me what you're building and I'll reply within two working days.

[email protected]

Currently booking for Q3 2026